View lessons from Google's digital analytics experts at your own pace.
Apply what you learn by completing short quizzes and practice exercises.
Engage with other students and analytics experts in course forums and on Google+.
Learn how the components of the Google Analytics Platform work together to collect and organize the business data you need for reporting and analysis.
Learn the core principles of digital analytics, including how to build a useful measurement plan for your business and how to get started with Google Analytics.