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Click the FAQs tab for important information about completing this course."; if(window.location.hash == '#registration_confirmation') { cbShowMsg(regConfirmationMsg); setTimeout(function() {cbHideMsg();}, 20000); } var regClosedMsg = "Registrations for this course are not open."; if(window.location.hash == '#registration_closed') { cbShowMsg(regClosedMsg); setTimeout(function() {cbHideMsg();}, 20000); } </script> <!-- notification message --> <!-- notification message ends --> <div class="gcb-cols gcb-page-course"> <div class="gcb-col-11 gcb-aside gcb-intro"> <h1 itemprop="name" class="gcb-product-headers-large">Ecommerce Analytics: From Data to Decisions</h1> <div class="gcb-col-5"> <span itemprop="articleBody" itemprop="description"><p class="gcb-product-headers"><p>Discover useful reporting and analysis techniques to help your ecommerce business make informed decisions using Google Analytics data. In this self-paced online course, you’ll immerse yourself in the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business. </p><div>You’ll learn how to: <ul> <li>use the new Enhanced Ecommerce reports in Google Analytics</li> <li>use segmentation to compare different groups of data</li> <li>choose meaningful reports that align with your measurement plan</li> <li>conduct in-depth analyses with your data</li> </ul> </div> Check the <a href="faq" target="_blank">FAQs</a> for more details. </p></span> </div> <div class="gcb-col-5 gcb-col-right"> <ul class="gcb-home-sidebar"> <li class="gcb-explorer-course-video"> <iframe itemprop="image" class="youtube-player gcb-course-main-graphics" title="YouTube Video Player" type="text/html" frameborder="0" allowfullscreen src="//www.youtube.com/embed/OgWtyIfUn0s?feature=player_embedded&amp;enablejsapi=1&amp;rel=0&amp;hl=en_US"> </iframe> </li> </ul> </div> </div> </div> <!-- base.after_top_content_ends --> <!-- main section --> <div class="gcb-cols gcb-schedule"> <div class="gcb-col-9"> <h1 class="gcb-schedule-headers"> Course Schedule </h1> <div id="gcb-main"> <div style="width: 100%;" class="gcb-nav course" id="gcb-nav-y"> <ul> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 1 - Introduction to Ecommerce Analysis</span></a> <ul> <li class="lesson"> <a href="unit?unit=1&lesson=1">Course overview</a> </li> <li class="lesson"> <a href="unit?unit=1&lesson=2">Using the measurement plan</a> </li> <li class="lesson"> <a href="unit?unit=1&lesson=3">Reporting vs. analysis</a> </li> <li class="lesson"> <a href="unit?unit=1&lesson=4">Analysis preparation</a> </li> <li class="lesson"> <a href="unit?unit=1&lesson=5">Next steps</a> </li> </ul> </li> <li> <!--p class="gcb-top-content"--> <span class="gcb-progress-empty"></span> <a href="assessment?name=Unit_1_Assessment" class="gcb-top-content">Unit 1 Assessment</a> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 2 - Understanding Customers</span></a> <ul> <li class="lesson"> <a href="unit?unit=2&lesson=1">Traffic source analysis</a> </li> <li class="lesson"> <a href="unit?unit=2&lesson=2">Multi-channel analysis</a> </li> <li class="lesson"> <a href="unit?unit=2&lesson=3">Customer profile analysis</a> </li> <li class="lesson"> <a href="unit?unit=2&lesson=4">Summary and takeaways</a> </li> </ul> </li> <li> <!--p class="gcb-top-content"--> <span class="gcb-progress-empty"></span> <a href="assessment?name=Unit_2_Assessment" class="gcb-top-content">Unit 2 Assessment</a> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 3 - Understanding Shopping Behavior</span></a> <ul> <li class="lesson"> <a href="unit?unit=3&lesson=1">Enhanced Ecommerce overview</a> </li> <li class="lesson"> <a href="unit?unit=3&lesson=2">On-site merchandising analysis</a> </li> <li class="lesson"> <a href="unit?unit=3&lesson=3">Shopping behavior analysis</a> </li> <li class="lesson"> <a href="unit?unit=3&lesson=4">Checkout analysis</a> </li> <li class="lesson"> <a href="unit?unit=3&lesson=5">Summary and takeaways</a> </li> <li class="lesson"> <a href="unit?unit=3&lesson=6">Course summary</a> </li> </ul> </li> <li> <!--p class="gcb-top-content"--> <span class="gcb-progress-empty"></span> <a href="assessment?name=Unit_3_Assessment" class="gcb-top-content">Unit 3 Assessment</a> </li> <li> <div class="gcb-top-content"> <span class="gcb-progress-empty"></span> <a href="https://www.youtube.com/watch?hl=en_US&amp;amp;v=cNr9QrzpEy8" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window['course_code'], 'href': 'https://www.youtube.com/watch?hl=en_US&amp;amp;v=cNr9QrzpEy8' })" >Live Event - Justin Cutroni &amp; Adam Singer (video)</a> </div> </li> <li> <div class="gcb-top-content"> <span class="gcb-progress-empty"></span> <a href="https://www.youtube.com/watch?hl=en_US&amp;amp;v=ahpA1uonf38" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window['course_code'], 'href': 'https://www.youtube.com/watch?hl=en_US&amp;amp;v=ahpA1uonf38' })" >Live Event - Justin Cutroni &amp; Marcia Jung (video)</a> </div> </li> </ul> </div> </div> </div> </div> <!-- base.after_main_content_ends --> </div> </div> <!-- footer section --> <div style="margin-top: 50px;" id="gcb-signature"></div> <div class="gcb-footer" id="gcb-footer"> <div id="gcb-footer-local"> <div class="gcb-aux"> </div> </div> <div id="gcb-footer-global" role="contentinfo"> <div class="gcb-aux"> <ul class="gcb-footer-left"> <li> <a href="http://www.google.com/analytics" target="_blank"> <span itemprop="publisher" itemscope="itemscope" itemtype="http://schema.org/Organization"> <span itemprop="name">Google Analytics</span></span> </a> </li> <li> <a href="http://www.google.com/intl/en/policies/" target="_blank"> Privacy &amp; 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