Google Analytics Platform Principles
is designed for intermediate users who are interested in building a deeper understanding of how Google Analytics works. If you’re new to analytics, we recommend completing the Digital Analytics Fundamentals
before getting started here.
For marketers, this course will help you become a savvier report user by improving your understanding of where your data comes from and why it appears the way it does in your reports.
For analysts and developers, the power of learning these concepts is that they will prepare you to take on more advanced analytics tasks, like correctly designing and implementing Google Analytics customizations.
The course is organized into separate units to make it easy for you to pick and choose the topics that are most interesting and useful for you. So whether you watch every video in the course, or just pick one or two that cover topics you’re interested in, we hope you find the learning experience useful!
The units, lessons and activities in the course build on each other, so although it’s not a requirement, we recommend that you view them in order. Google Analytics Platform Principles was created for marketers, analysts and developers who have a basic understanding of digital analytics, so your familiarity with the Analytics prior to enrollment will impact how difficult the lessons are for you.
This course has 15 video lessons, and each video is 2 to 6 minutes long. Including the time it takes to complete the activities, we expect the course to take 1 to 3 hours to complete, but this depends on your familiarity with subject matter prior to enrollment.
Teaching assistants and Google Analytics experts were available to students for a limited time when Google Analytics Platform Principles was first offered in March 2014. If you have questions while taking the course, check out the Resources
section of the site for guidance on where you can go to find answers.
Google Analytics Platform Principles was offered with the option to earn a certificate of completion for a limited time when the course first opened in March 2014. Stay tuned to the Google Analytics blog
and the Google+ community
for Analytics Academy to be notified when new courses are announced or existing courses are opened again with a certificate option.
Registration for the community supported version of the course closed on March 27, 2014 at 11:59pm PDT and the option to earn a course completion certificate ended then. However, all course materials will remain available on this site indefinitely in a “read-only” version of the course, and you can continue to complete the lessons and practice what you learn by taking the activities and assessment, all at your own pace.
Note that for a limited time students who registered for the course before March 27 will see their course progress prior to the deadline reflected when they log in to Analytics Academy, but any future progress in the course will not be saved.
For limited time the course certificate will remain accessible on the My Profile
page for students who completed the course before the deadline. However, we strongly recommend that you save or print your certificate as soon as possible, since your personalized certificate will not be available indefinitely.
If you have trouble retrieving your certificate (e.g. a blank page shows instead of the certificate or your name doesn’t not appear in the certificate), please try accessing it using Google Chrome.
Completion of the course and the Google Analytics activities requires an internet-enabled device and access to a Google Account
and a Google Analytics account
In order to watch the course YouTube videos, make sure you have the following:
Google Analytics Platform Principles includes some components, such as video and text lessons, that are accessible from most smartphones and tablets. Not all devices are the same, however, so some content may not be available on mobile devices.
The course material will remain available on analyticsacademy.withgoogle.com
after the course closes. However, the course forum, Google+ community and live Hangout on Air sessions that supplement the course will not be available. March 27, 2014 is also the final date to earn a course completion certificate for Google Analytics Platform Principles.
The Google Analytics Individual Qualification
is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test. This test is entirely separate from the final assessments that you’ll take in Analytics Academy courses.
While the content in this course and other courses on Analytics Academy will help you prepare for your Google Analytics Individual Qualification, you must still take and pass the Google Analytics IQ test in order to earn the industry-recognized qualification.
For more information about the Google Analytics IQ test, visit the FAQ page in the Google Analytics Help Center.
Stay in touch with the Google Analytics community on Google+
and check out the Google Analytics YouTube channel
, where you can explore videos on additional topics outside the scope of this course.