<xmp>.</xmp> <!-- framebuster code ends here --> <!-- Custom dementions for Tag Manager --> <script>window.unit_index='0';window.lesson_index='0';window.course_code='course02';window.overal_score=null;window.certificate_score_limit=null;dataLayer=[{'course':'course02','course02_complete_course':'',}];if(window.location.hash){dataLayer.push({'event':window.location.hash.substring(1),'course':'course02'});}if(window.overal_score&&window.certificate_score_limit){dataLayer.push({'event':'overall','pass':window.overal_score>window.certificate_score_limit,'course':window.course_code,'score':window.overal_score});}</script> <!-- Google Tag Manager --> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-KQ3TJ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-KQ3TJ');</script> <!-- End Google Tag Manager --> <!-- Google feedback form setup --> <!-- Typical usage: <a href="#" onclick="window.feedback(); return false;"> Send Feedback </a> --> <script type="text/javascript" src="//www.gstatic.com/feedback/api.js"></script> <script>var authUser='';var appVersion='129.383027551664320228';var configuration={'productId':'95552','locale':'en_US','bucket':window.course_code?window.course_code:'explorer','productVersion':appVersion};if(authUser!=''){configuration['authuser']=authUser;}var optParameters={'appVersion':appVersion};window.feedback=function(){try{userfeedback.api.startFeedback(configuration,optParameters);}catch(e){}};</script> <!-- User Satisfaction Survey --> <script async="" defer="" src="//survey.g.doubleclick.net/async_survey?site=s6bz3ibacmmte"></script> <!-- End User Satisfaction Survey --> <!-- base.after_body_tag_begins --> <!-- ButterBar --> <div class="gcb-butterbar-container"> <div id="gcb-butterbar-top" class="gcb-butterbar" style='margin-top:50px'> <p id="gcb-butterbar-message"></p> <a id="gcb-butterbar-close">X</a> </div> </div> <!-- logo bar --> <div id="gcb-header" role="banner"> <div class="gcb-aux"> <p class="gcb-course-image"> <a href="/"> <img src="assets/lib-img/logo_col_252x88.png" alt="Google"> </a> </p> <p class="gcb-title-header"> <a href="/">Analytics Academy</a> </p> <!-- Place this tag in your head or just before your close body tag. --> <script type="text/javascript" src="//apis.google.com/js/platform.js"></script> <!-- Place this tag where you want the +1 button to render. --> <span class="plusone-button" id="plusone-3" style="height: 15px; width: 70px; display: inline-block; text-indent: 0px; margin: 0px; padding: 0px; background-color: transparent; border-style: none; float: none; line-height: normal; font-size: 30px; vertical-align: bottom; background-position: initial initial; background-repeat: initial initial; "> <g:plusone size="medium" href="/"></g:plusone> </span> <div class="gcb-pull-right"> <a class="ga-button gcb-button" href="https://www.google.com/accounts/ServiceLogin?service=ah&amp;passive=true&amp;continue=https://appengine.google.com/_ah/conflogin%3Fcontinue%3Dhttps://analyticsacademy.withgoogle.com/course02/course&amp;ltmpl=">Login</a> </div> </div> </div> <div class="gcb-nav gcb-complex" id="gcb-nav-x"> <div class="gcb-aux"> <ul> <!-- base.after_navbar_begins --> <li class='active'> <a href="course"> Course</a> </li> <!-- --> <li> <a href="community"> Resources</a> </li> <li> <a href="faq"> FAQs</a> </li> <!-- base.before_navbar_ends --> </ul> </div> </div> <!-- top section --> <div class="is-wrapper"> <div class="gcb-aux"> <script>var regConfirmationMsg="Thank you for registering. Click the FAQs tab for important information about completing this course.";if(window.location.hash=='#registration_confirmation'){cbShowMsg(regConfirmationMsg);setTimeout(function(){cbHideMsg();},20000);}var regClosedMsg="Registrations for this course are not open.";if(window.location.hash=='#registration_closed'){cbShowMsg(regClosedMsg);setTimeout(function(){cbHideMsg();},20000);}</script> <!-- notification message --> <!-- notification message ends --> <div class="gcb-cols gcb-page-course"> <div class="gcb-col-11 gcb-aside gcb-intro"> <h1 itemprop="name" class="gcb-product-headers-large">Google Analytics Platform Principles</h1> <div class="gcb-col-5"> <span itemprop="articleBody" itemprop="description"><p class="gcb-product-headers"><p>Do you ever wonder if you’re getting the most out of your Analytics reports? In this self-paced online course we’ll dive deeper into how the platform collects, transforms, and organizes data in Analytics. Understanding how this works can help you refine your implementation and uncover more valuable insights about your business. </p><div>Course highlights include: <ul> <li>the four components of the Analytics platform: collection, processing, configuration and reporting</li> <li>how Analytics collects the data you need across different devices</li> <li>how your data is transformed before you see it in your reports</li> <li>key concepts for customizing your Analytics data in useful ways</li> </ul> </div> </p></span> </div> <div class="gcb-col-5 gcb-col-right"> <ul class="gcb-home-sidebar"> <li class="gcb-explorer-course-video"> <iframe itemprop="image" class="youtube-player gcb-course-main-graphics" title="YouTube Video Player" type="text/html" frameborder="0" allowfullscreen src="//www.youtube.com/embed/vQFJ4fP1E7o?feature=player_embedded&amp;enablejsapi=1&amp;rel=0&amp;hl=en_US"> </iframe> </li> </ul> </div> </div> </div> <!-- base.after_top_content_ends --> <!-- main section --> <div class="gcb-cols gcb-schedule"> <div class="gcb-col-9"> <h1 class="gcb-schedule-headers"> Course Schedule </h1> <div id="gcb-main"> <div style="width: 100%;" class="gcb-nav course" id="gcb-nav-y"> <ul> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 1 - Platform Fundamentals</span></a> <ul> <li class="lesson"> <a href="unit?unit=1&lesson=1">Course overview</a> </li> <li class="lesson"> <a href="unit?unit=1&lesson=2">The platform components</a> </li> <li class="lesson"> <a href="unit?unit=1&lesson=3">The data model</a> </li> </ul> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 2 - Collection</span></a> <ul> <li class="lesson"> <a href="unit?unit=2&lesson=1">Data collection overview</a> </li> <li class="lesson"> <a href="unit?unit=2&lesson=2">Website data collection</a> </li> <li class="lesson"> <a href="unit?unit=2&lesson=3">Mobile app data collection</a> </li> <li class="lesson"> <a href="unit?unit=2&lesson=4">Measurement Protocol data collection</a> </li> </ul> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 3 - Processing &amp; Configuration</span></a> <ul> <li class="lesson"> <a href="unit?unit=3&lesson=1">Processing &amp; configuration overview</a> </li> <li class="lesson"> <a href="unit?unit=3&lesson=2">Processing hits into sessions &amp; users</a> </li> <li class="lesson"> <a href="unit?unit=3&lesson=3">Importing data into Google Analytics</a> </li> <li class="lesson"> <a href="unit?unit=3&lesson=4">Transforming &amp; aggregating data</a> </li> </ul> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 4 - Reporting</span></a> <ul> <li class="lesson"> <a href="unit?unit=4&lesson=1">Reporting overview</a> </li> <li class="lesson"> <a href="unit?unit=4&lesson=2">Building reports with dimensions &amp; metrics</a> </li> <li class="lesson"> <a href="unit?unit=4&lesson=3">The reporting APIs</a> </li> <li class="lesson"> <a href="unit?unit=4&lesson=4">Report sampling</a> </li> </ul> </li> <li> <!--p class="gcb-top-content"--> <span class="gcb-progress-empty"></span> <a href="assessment?name=Final_Assessment" class="gcb-top-content">Final Assessment</a> </li> <li> <div class="gcb-top-content"> <span class="gcb-progress-empty"></span> <a href="assets/html/GoogleAnalyticsAcademy-PlatformPrinciples-Glossary.html" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'assets/html/GoogleAnalyticsAcademy-PlatformPrinciples-Glossary.html' })">Glossary</a> </div> </li> <li> <div class="gcb-top-content"> <span class="gcb-progress-empty"></span> <a href="http://www.youtube.com/watch?hl=en_US&amp;amp;v=AMfuAC5TObg" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'http://www.youtube.com/watch?hl=en_US&amp;amp;v=AMfuAC5TObg' })">Live Event - Justin Cutroni &amp; Sagnik Nandy (video)</a> </div> </li> <li> <div class="gcb-top-content"> <span class="gcb-progress-empty"></span> <a href="http://www.youtube.com/playlist?hl=en_US&amp;amp;list=PLI5YfMzCfRtZmnYo8IWIXlI90EqJoJuKU" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'http://www.youtube.com/playlist?hl=en_US&amp;amp;list=PLI5YfMzCfRtZmnYo8IWIXlI90EqJoJuKU' })">Course Video Playlist on YouTube</a> </div> </li> </ul> </div> </div> </div> </div> <!-- base.after_main_content_ends --> </div> </div> <!-- footer section --> <div style="margin-top: 50px;" id="gcb-signature"></div> <div class="gcb-footer" id="gcb-footer"> <div id="gcb-footer-local"> <div class="gcb-aux"> </div> </div> <div id="gcb-footer-global" role="contentinfo"> <div class="gcb-aux"> <ul class="gcb-footer-left"> <li> <a href="http://www.google.com/analytics" target="_blank"> <span itemprop="publisher" itemscope="itemscope" itemtype="http://schema.org/Organization"> <span itemprop="name">Google Analytics</span></span> </a> </li> <li> <a href="http://www.google.com/intl/en/policies/" target="_blank"> Privacy &amp; Terms </a> </li> <li> <a href="#" onclick="window.feedback(); return false;"> Send Feedback </a> </li> </ul> <ul class="gcb-footer-right"> </ul> </div> </div> </div> <!-- base.before_body_tag_ends --> </body> </html>