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</div> <div class="gcb-nav gcb-complex" id="gcb-nav-x"> <div class="gcb-aux"> <ul> <!-- base.after_navbar_begins --> <li class="gcb-navigation-toggle navbar-default"> <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target=".navbar-collapse"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> </li> <li class='active'> <a href="course"> Course</a> </li> <!-- --> <li > <a href="community"> Resources</a> </li> <li > <a href="faq"> FAQs</a> </li> <!-- base.before_navbar_ends --> </ul> </div> </div> <!-- top section --> <div class="is-wrapper"> <div class="gcb-aux"> <!-- base.after_top_content_ends --> <!-- main section --> <script> var questionData = {}; questionData.scored = false; </script> <div id="gcb-main" class="gcb-unit"> <div class="gcb-lesson-edit-buttons"> </div> <div class="gcb-nav gcb-navigation navbar-collapse collapse" id="gcb-nav-y" role="navigation"> <ul> <!-- unit.after_leftnav_begins --> <li class="unit gcb-default-unit active"> <a class="gcb-top-content gcb-nav-unit" href="#"> <span class="unit_no" title=" Course overview"> Unit 1</span> </a> <ul> <li class="lesson gcb-default-lesson active"> <div class="gcb-progress-icon-holder-outer"> </div> Course overview </li> </ul> </li> <li class="unit "> <a class="gcb-top-content gcb-nav-unit" href="#"> <span class="unit_no" title=" Getting started with digital analytics"> Unit 2</span> </a> <ul> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=2&lesson=1"> The importance of digital analytics </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=2&lesson=2"> Core analysis techniques </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=2&lesson=3"> Conversions and conversion attribution </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=2&lesson=4"> Creating a measurement plan </a> </li> </ul> </li> <li class="unit "> <a class="gcb-top-content gcb-nav-unit" href="#"> <span class="unit_no" title=" Understanding and using Google Analytics data"> Unit 3</span> </a> <ul> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=3&lesson=1"> How Google Analytics works </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=3&lesson=2"> Key metrics and dimensions defined </a> </li> </ul> </li> <li class="unit "> <a class="gcb-top-content gcb-nav-unit" href="#"> <span class="unit_no" title=" Collecting actionable data with Google Analytics"> Unit 4</span> </a> <ul> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=4&lesson=1"> Creating an account </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=4&lesson=2"> Understanding your account structure </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=4&lesson=3"> Setting up basic filters </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=4&lesson=4"> Setting up goals and ecommerce </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=4&lesson=5"> Collecting campaign data </a> </li> </ul> </li> <li class="unit "> <a class="gcb-top-content gcb-nav-unit" href="#"> <span class="unit_no" title=" Navigating Google Analytics reports"> Unit 5</span> </a> <ul> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=5&lesson=1"> Reporting overview </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=5&lesson=2"> Audience reports </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=5&lesson=3"> Acquisition reports </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=5&lesson=4"> AdWords reports </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=5&lesson=5"> Behavior reports </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=5&lesson=6"> Custom reports and dashboards </a> </li> </ul> </li> <li class="unit "> <a class="gcb-top-content gcb-nav-unit" href="#"> <span class="unit_no" title=" Navigating Conversions reports"> Unit 6</span> </a> <ul> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=6&lesson=1"> Goal Flow report </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=6&lesson=2"> Ecommerce reports </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=6&lesson=3"> Multi-Channel Funnels reports </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=6&lesson=4"> Attribution reports </a> </li> </ul> </li> <li class="assessment"> <span class="gcb-progress-empty"></span> <a href="assessment?name=Fin" class="gcb-top-content">Final assessment</a> </li> <li class="other"> <div class="gcb-top-content"> <a href="http://www.youtube.com/watch?hl=en_US&amp;amp;v=LJ59e_2fklU" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window['course_code'], 'href': 'http://www.youtube.com/watch?hl=en_US&amp;amp;v=LJ59e_2fklU' })" >Live Event #1 - Paul Muret &amp; Justin Cutroni (video)</a> </div> </li> <li class="other"> <div class="gcb-top-content"> <a href="https://docs.google.com/document/d/1tukQBiL5mULBCuazKhwMoKCDwUAVg0NJX7bYEOZJLkQ/pub?hl=en_US" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window['course_code'], 'href': 'https://docs.google.com/document/d/1tukQBiL5mULBCuazKhwMoKCDwUAVg0NJX7bYEOZJLkQ/pub?hl=en_US' })" >Live Event #1 - Paul Muret &amp; Justin Cutroni (transcript)</a> </div> </li> <li class="other"> <div class="gcb-top-content"> <a href="http://www.youtube.com/watch?hl=en_US&amp;amp;v=j6vXapvvJC0" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window['course_code'], 'href': 'http://www.youtube.com/watch?hl=en_US&amp;amp;v=j6vXapvvJC0' })" >Live Event #2 - Avinash Kaushik &amp; Justin Cutroni (video)</a> </div> </li> <li class="other"> <div class="gcb-top-content"> <a href="http://www.youtube.com/playlist?hl=en_US&amp;amp;list=PLI5YfMzCfRtZ8eV576YoY3vIYrHjyVm_e" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window['course_code'], 'href': 'http://www.youtube.com/playlist?hl=en_US&amp;amp;list=PLI5YfMzCfRtZ8eV576YoY3vIYrHjyVm_e' })" >Course Video Playlist on YouTube</a> </div> </li> <!-- unit.before_leftnav_ends --> </ul> </div> <div class="gcb-lesson-body"> <div class="gcb-breadcrumb"> <ul> <li> <a href="course">Digital Analytics Fundamentals</a> </li> <li> <a href="unit?unit=1">Unit 1</a> </li> <li>Lesson 1</li> </ul> </div> <div class="gcb-unit-header"> <h1> Unit 1 - Course overview</h1> </div> <div class="gcb-article tab-content" role="main"> <!-- unit.after_content_begins --> <div style="padding-bottom: 20px;"> <div class="gcb-aside gcb-button-box"> <div class="gcb-cols"> <div class="gcb-col-7"> <h1 class="gcb-lesson-title"> Course overview </h1> </div> <div class="gcb-col-3"> </div> </div><!-- /gcb-cols --> <div class="gcb-lesson-content"> <div class="gcb-lesson-table"> <table> <tbody> <tr> <td border="0" width="33%"> <h2>Lesson objectives</h2> <p> </p><ul><li>Understand how to navigate and complete this course</li> </ul> <div class="gcb-video-container-large"> <iframe allowfullscreen="" class="youtube-player" frameborder="0" height="432" src="//www.youtube.com/embed/uPZSSdkGQhM?enablejsapi=1&amp;hl=en_US&amp;rel=0" width="768"></iframe> </div> </td> </tr> </tbody> </table> <p> </p><div class="gcb-lesson-table"> <table> <tbody> <tr> <td border="0" width="33%"> <h2>Before you get started:</h2> <p>Read through the course <a href="faq" target="_blank">FAQs</a></p> </td> </tr> </tbody> </table> </div> </div> </div> </div><!-- /gcb-aside --> <div class="gcb-page-navigation"> <div class="gcb-button-box"> <div class="gcb-prev-button"> </div> <div class="gcb-next-button"> <a href="unit?unit=2&amp;lesson=1"> Next Page </a> </div> 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