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gcb-nav-unit" href="#"> <span class="unit_no" title=" Understanding and using Google Analytics data"> Unit 3</span> </a> <ul> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=3&lesson=1"> How Google Analytics works </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=3&lesson=2"> Key metrics and dimensions defined </a> </li> </ul> </li> <li class="unit "> <a class="gcb-top-content gcb-nav-unit" href="#"> <span class="unit_no" title=" Collecting actionable data with Google Analytics"> Unit 4</span> </a> <ul> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=4&lesson=1"> Creating an account </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=4&lesson=2"> Understanding your account structure </a> </li> <li 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class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=6&lesson=2"> Ecommerce reports </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=6&lesson=3"> Multi-Channel Funnels reports </a> </li> <li class="lesson "> <div class="gcb-progress-icon-holder-outer"> </div> <a class="gcb-nav-lesson" href="unit?unit=6&lesson=4"> Attribution reports </a> </li> </ul> </li> <li class="assessment"> <span class="gcb-progress-empty"></span> <a href="assessment?name=Fin" class="gcb-top-content">Final assessment</a> </li> <li class="other"> <div class="gcb-top-content"> <a href="http://www.youtube.com/watch?hl=en_US&amp;amp;v=LJ59e_2fklU" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'http://www.youtube.com/watch?hl=en_US&amp;amp;v=LJ59e_2fklU' })">Live Event #1 - Paul Muret &amp; Justin Cutroni (video)</a> </div> </li> <li class="other"> <div class="gcb-top-content"> <a href="https://docs.google.com/document/d/1tukQBiL5mULBCuazKhwMoKCDwUAVg0NJX7bYEOZJLkQ/pub" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'https://docs.google.com/document/d/1tukQBiL5mULBCuazKhwMoKCDwUAVg0NJX7bYEOZJLkQ/pub' })">Live Event #1 - Paul Muret &amp; Justin Cutroni (transcript)</a> </div> </li> <li class="other"> <div class="gcb-top-content"> <a href="http://www.youtube.com/watch?hl=en_US&amp;amp;v=j6vXapvvJC0" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'http://www.youtube.com/watch?hl=en_US&amp;amp;v=j6vXapvvJC0' })">Live Event #2 - Avinash Kaushik &amp; Justin Cutroni (video)</a> </div> </li> <li class="other"> <div class="gcb-top-content"> <a href="http://www.youtube.com/playlist?hl=en_US&amp;amp;list=PLI5YfMzCfRtZ8eV576YoY3vIYrHjyVm_e" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'http://www.youtube.com/playlist?hl=en_US&amp;amp;list=PLI5YfMzCfRtZ8eV576YoY3vIYrHjyVm_e' })">Course Video Playlist on YouTube</a> </div> </li> <!-- unit.before_leftnav_ends --> </ul> </div> <div class="gcb-lesson-body"> <div class="gcb-breadcrumb"> <ul> <li> <a href="course">Digital Analytics Fundamentals</a> </li> <li> <a href="unit?unit=1">Unit 1</a> </li> <li>Lesson 1</li> </ul> </div> <div class="gcb-unit-header"> <h1> Unit 1 - Course overview</h1> </div> <div class="gcb-article tab-content" role="main"> <!-- unit.after_content_begins --> <div style="padding-bottom: 20px;"> <div class="gcb-aside gcb-button-box"> <div class="gcb-cols"> <div class="gcb-col-7"> <h1 class="gcb-lesson-title"> Course overview </h1> </div> <div class="gcb-col-3"> <p style="float:right; margin-top: 0px;"> <a role="button" class="gcb-lesson-notes ga-button gcb-button" href="assets/pdf/DigitalAnalyticsFundamentals-Lesson1.1CourseoverviewText.pdf" target="_blank"> Text Version </a> </p> </div> </div><!-- 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