<xmp>.</xmp> <!-- framebuster code ends here --> <!-- Custom dementions for Tag Manager --> <script>window.unit_index='0';window.lesson_index='0';window.course_code='course01';window.overal_score=null;window.certificate_score_limit=null;dataLayer=[{'course':'course01','course01_complete_course':'',}];if(window.location.hash){dataLayer.push({'event':window.location.hash.substring(1),'course':'course01'});}if(window.overal_score&&window.certificate_score_limit){dataLayer.push({'event':'overall','pass':window.overal_score>window.certificate_score_limit,'course':window.course_code,'score':window.overal_score});}</script> <!-- Google Tag Manager --> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-KQ3TJ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-KQ3TJ');</script> <!-- End Google Tag Manager --> <!-- Google feedback form setup --> <!-- Typical usage: <a href="#" onclick="window.feedback(); return false;"> Send Feedback </a> --> <script type="text/javascript" src="//www.gstatic.com/feedback/api.js"></script> <script>var authUser='';var appVersion='128.382468157285569076';var configuration={'productId':'95552','locale':'en_US','bucket':window.course_code?window.course_code:'explorer','productVersion':appVersion};if(authUser!=''){configuration['authuser']=authUser;}var optParameters={'appVersion':appVersion};window.feedback=function(){try{userfeedback.api.startFeedback(configuration,optParameters);}catch(e){}};</script> <!-- User Satisfaction Survey --> <script async="" defer="" src="//survey.g.doubleclick.net/async_survey?site=s6bz3ibacmmte"></script> <!-- End User Satisfaction Survey --> <!-- base.after_body_tag_begins --> <!-- ButterBar --> <div class="gcb-butterbar-container"> <div id="gcb-butterbar-top" class="gcb-butterbar" style='margin-top:50px'> <p id="gcb-butterbar-message"></p> <a id="gcb-butterbar-close">X</a> </div> </div> <!-- logo bar --> <div id="gcb-header" role="banner"> <div class="gcb-aux"> <p class="gcb-course-image"> <a href="/"> <img src="https://1-ps.googleusercontent.com/sxk/N4g-ldC1pbRo3ei3rjikh9yNyj/s.analytics-academy.appspot.com/analyticsacademy.withgoogle.com/course01/assets/lib-img/xlogo_col_252x88.png.pagespeed.ic.c39Bd2dBlixB_r63_xmU.png" alt="Google"> </a> </p> <p class="gcb-title-header"> <a href="/">Analytics Academy</a> </p> <!-- Place this tag in your head or just before your close body tag. --> <script type="text/javascript" src="//apis.google.com/js/platform.js"></script> <!-- Place this tag where you want the +1 button to render. --> <span class="plusone-button" id="plusone-3" style="height: 15px; width: 70px; display: inline-block; text-indent: 0px; margin: 0px; padding: 0px; background-color: transparent; border-style: none; float: none; line-height: normal; font-size: 30px; vertical-align: bottom; background-position: initial initial; background-repeat: initial initial; "> <g:plusone size="medium" href="/"></g:plusone> </span> <div class="gcb-pull-right"> <a class="ga-button gcb-button" href="https://www.google.com/accounts/ServiceLogin?service=ah&amp;passive=true&amp;continue=https://appengine.google.com/_ah/conflogin%3Fcontinue%3Dhttps://analyticsacademy.withgoogle.com/course01&amp;ltmpl=">Login</a> </div> </div> </div> <div class="gcb-nav gcb-complex" id="gcb-nav-x"> <div class="gcb-aux"> <ul> <!-- base.after_navbar_begins --> <li class='active'> <a href="course"> Course</a> </li> <!-- --> <li> <a href="community"> Resources</a> </li> <li> <a href="faq"> FAQs</a> </li> <!-- base.before_navbar_ends --> </ul> </div> </div> <!-- top section --> <div class="is-wrapper"> <div class="gcb-aux"> <script>var regConfirmationMsg="Thank you for registering. Click the FAQs tab for important information about completing this course.";if(window.location.hash=='#registration_confirmation'){cbShowMsg(regConfirmationMsg);setTimeout(function(){cbHideMsg();},20000);}var regClosedMsg="Registrations for this course are not open.";if(window.location.hash=='#registration_closed'){cbShowMsg(regClosedMsg);setTimeout(function(){cbHideMsg();},20000);}</script> <!-- notification message --> <!-- notification message ends --> <div class="gcb-cols gcb-page-course"> <div class="gcb-col-11 gcb-aside gcb-intro"> <h1 itemprop="name" class="gcb-product-headers-large">Digital Analytics Fundamentals</h1> <div class="gcb-col-5"> <span itemprop="articleBody" itemprop="description"><p class="gcb-product-headers"><p>This course provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.</p> <h2>Course highlights include:</h2> <ul> <li>An overview of today’s digital measurement landscape</li> <li>Guidance on how to build an effective measurement plan</li> <li>Best practices for collecting actionable data</li> <li>Descriptions of key digital measurement concepts, terminology and analysis techniques</li> <li>Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance</li> </ul> </p></span> </div> <div class="gcb-col-5 gcb-col-right"> <ul class="gcb-home-sidebar"> <li class="gcb-explorer-course-video"> <iframe itemprop="image" class="youtube-player gcb-course-main-graphics" title="YouTube Video Player" type="text/html" frameborder="0" allowfullscreen src="//www.youtube.com/embed/uPZSSdkGQhM?feature=player_embedded&amp;enablejsapi=1&amp;rel=0&amp;hl=en_US"> </iframe> </li> </ul> </div> </div> </div> <!-- base.after_top_content_ends --> <!-- main section --> <div class="gcb-cols gcb-schedule"> <div class="gcb-col-9"> <h1 class="gcb-schedule-headers"> Course Schedule </h1> <div id="gcb-main"> <div style="width: 100%;" class="gcb-nav course" id="gcb-nav-y"> <ul> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 1 - Course overview</span></a> <ul> <li class="lesson"> <a href="unit?unit=1&lesson=1">Course overview</a> </li> </ul> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 2 - Getting started with digital analytics</span></a> <ul> <li class="lesson"> <a href="unit?unit=2&lesson=1">The importance of digital analytics</a> </li> <li class="lesson"> <a href="unit?unit=2&lesson=2">Core analysis techniques</a> </li> <li class="lesson"> <a href="unit?unit=2&lesson=3">Conversions and conversion attribution</a> </li> <li class="lesson"> <a href="unit?unit=2&lesson=4">Creating a measurement plan</a> </li> </ul> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 3 - Understanding and using Google Analytics data</span></a> <ul> <li class="lesson"> <a href="unit?unit=3&lesson=1">How Google Analytics works</a> </li> <li class="lesson"> <a href="unit?unit=3&lesson=2">Key metrics and dimensions defined</a> </li> </ul> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 4 - Collecting actionable data with Google Analytics</span></a> <ul> <li class="lesson"> <a href="unit?unit=4&lesson=1">Creating an account</a> </li> <li class="lesson"> <a href="unit?unit=4&lesson=2">Understanding your account structure</a> </li> <li class="lesson"> <a href="unit?unit=4&lesson=3">Setting up basic filters</a> </li> <li class="lesson"> <a href="unit?unit=4&lesson=4">Setting up goals and ecommerce</a> </li> <li class="lesson"> <a href="unit?unit=4&lesson=5">Collecting campaign data</a> </li> </ul> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 5 - Navigating Google Analytics reports</span></a> <ul> <li class="lesson"> <a href="unit?unit=5&lesson=1">Reporting overview</a> </li> <li class="lesson"> <a href="unit?unit=5&lesson=2">Audience reports</a> </li> <li class="lesson"> <a href="unit?unit=5&lesson=3">Acquisition reports</a> </li> <li class="lesson"> <a href="unit?unit=5&lesson=4">AdWords reports</a> </li> <li class="lesson"> <a href="unit?unit=5&lesson=5">Behavior reports</a> </li> <li class="lesson"> <a href="unit?unit=5&lesson=6">Custom reports and dashboards</a> </li> </ul> </li> <li class="unit"> <a href="#" class="gcb-top-content gcb-nav-unit"><span class="unit_no"> Unit 6 - Navigating Conversions reports</span></a> <ul> <li class="lesson"> <a href="unit?unit=6&lesson=1">Goal Flow report</a> </li> <li class="lesson"> <a href="unit?unit=6&lesson=2">Ecommerce reports</a> </li> <li class="lesson"> <a href="unit?unit=6&lesson=3">Multi-Channel Funnels reports</a> </li> <li class="lesson"> <a href="unit?unit=6&lesson=4">Attribution reports</a> </li> </ul> </li> <li> <!--p class="gcb-top-content"--> <span class="gcb-progress-empty"></span> <a href="assessment?name=Fin" class="gcb-top-content">Final assessment</a> </li> <li> <div class="gcb-top-content"> <span class="gcb-progress-empty"></span> <a href="http://www.youtube.com/watch?hl=en_US&amp;amp;v=LJ59e_2fklU" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'http://www.youtube.com/watch?hl=en_US&amp;amp;v=LJ59e_2fklU' })">Live Event #1 - Paul Muret &amp; Justin Cutroni (video)</a> </div> </li> <li> <div class="gcb-top-content"> <span class="gcb-progress-empty"></span> <a href="https://docs.google.com/document/d/1tukQBiL5mULBCuazKhwMoKCDwUAVg0NJX7bYEOZJLkQ/pub" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'https://docs.google.com/document/d/1tukQBiL5mULBCuazKhwMoKCDwUAVg0NJX7bYEOZJLkQ/pub' })">Live Event #1 - Paul Muret &amp; Justin Cutroni (transcript)</a> </div> </li> <li> <div class="gcb-top-content"> <span class="gcb-progress-empty"></span> <a href="http://www.youtube.com/watch?hl=en_US&amp;amp;v=j6vXapvvJC0" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'http://www.youtube.com/watch?hl=en_US&amp;amp;v=j6vXapvvJC0' })">Live Event #2 - Avinash Kaushik &amp; Justin Cutroni (video)</a> </div> </li> <li> <div class="gcb-top-content"> <span class="gcb-progress-empty"></span> <a href="http://www.youtube.com/playlist?hl=en_US&amp;amp;list=PLI5YfMzCfRtZ8eV576YoY3vIYrHjyVm_e" target="_blank" onClick="dataLayer.push({ 'event': 'link', 'course': window.course_code, 'href': 'http://www.youtube.com/playlist?hl=en_US&amp;amp;list=PLI5YfMzCfRtZ8eV576YoY3vIYrHjyVm_e' })">Course Video Playlist on YouTube</a> </div> </li> </ul> </div> </div> </div> </div> <!-- base.after_main_content_ends --> </div> </div> <!-- footer section --> <div style="margin-top: 50px;" id="gcb-signature"></div> <div class="gcb-footer" id="gcb-footer"> <div id="gcb-footer-local"> <div class="gcb-aux"> </div> </div> <div id="gcb-footer-global" role="contentinfo"> <div class="gcb-aux"> <ul class="gcb-footer-left"> <li> <a href="http://www.google.com/analytics" target="_blank"> <span itemprop="publisher" itemscope itemtype="http://schema.org/Organization"> <span itemprop="name">Google Analytics</span></span> </a> </li> <li> <a href="http://www.google.com/intl/en/policies/" target="_blank"> Privacy &amp; Terms </a> </li> <li> <a href="#" onclick="window.feedback(); return false;"> Send Feedback </a> </li> </ul> <ul class="gcb-footer-right"> </ul> </div> </div> </div> <!-- base.before_body_tag_ends --> </body> </html>